Cotton Yard
We run end-to-end Instagram content for Cotton Yard Mumbai: shoot direction, Reel editing and community management that turns a feed into a storefront.
View @cottonyardmumbaiContent ownership
Shot, edited & posted
Community management
The opportunity
A great in-store experience needed content that matched it.
Cotton Yard Mumbai's cotton and linen collections looked incredible in person, but the Instagram feed wasn't translating that quality into scroll-stopping content or consistent posting.
Stalite Media took over social media content creation end-to-end: strategy, shoot direction, editing and community management, so every Reel and post carries the same craft as the product.
What we do
Content creation, start to finish.
Content strategy
A repeatable content calendar built around new drops, styling edits and behind-the-scenes moments, so the feed never runs dry.
Reel production
End-to-end shoot direction, filming and retention-focused editing for Reels designed to hold attention past the first three seconds.
Community management
Daily comment and DM replies that turn casual scrollers into store visits and repeat customers.
Recent work
Reels we shot and edited for Cotton Yard
A sample of the styling, product and behind-the-scenes Reels published on @cottonyardmumbai.
New drop styling reel
Editorial-style styling content built to stop the scroll and drive product saves.
Fabric & craft storytelling
Close-up textures and colourways that sell the feel of the fabric, not just the fit.
Behind-the-scenes shoot day
Candid in-store content that builds trust and keeps the feed feeling human.
Built for consistency
Content that keeps showing up, not just launching.
Shoot planning, not improvisation
Every shoot day is scripted around hooks, product highlights and a content bank that lasts weeks, not days.
Retention-first editing
Pacing, captions and sound choices built around what keeps a viewer watching past the first three seconds.
Always-on community management
Comments and DMs answered daily so engagement actually converts into store visits and orders.
Want content like this for your brand?
Explore our social media management service or talk to the team.