LiveOps
Today’s orders, revenue, payments and fulfilment events brought together in one live operational feed.
H
H the cofounder
AI commerce intelligence platform
Live in early access
One honest workspace for every number behind a store.
We designed and built H to connect a commerce team’s operations, customers, products, logistics, marketing and finance, then turn the data into decisions a founder can act on.
Project frame
From fragmented exports to a daily operating system.
Our role
Product strategy, UX/UI, full-stack engineering and launch
Audience
D2C founders, commerce operators, marketers and finance teams
Product
Responsive SaaS workspace with live third-party integrations
Status
Live product, currently onboarding brands in early access
The challenge
Commerce had plenty of dashboards. It still lacked a complete answer.
Shopify knew the orders. Razorpay knew the settlements. Ad platforms claimed conversions. Couriers knew delivery and RTO. Klaviyo knew retention. Each tool was useful, but no tool held the full commercial truth.
Founders were still stitching exports together at midnight, comparing different definitions of revenue and reacting after the moment to act had passed.
The brief was not “build another dashboard.” It was to create an AI cofounder that reconciles the stack daily, explains what changed and keeps the next action close to the evidence.
Shipped product scope
A useful first answer in under ten minutes.
The live product is designed to make a large integration surface feel small: connect the tools, let H reconcile them, and read every module from one workspace.
<10 min
From Shopify connection to first dashboard
10
Apps connected across the commerce stack
11
Purpose-built operational dashboards
5
Explicit Shopify action scopes
11 dashboards
- LiveOps
- Marketing
- Customers
- Products
- Demographics
- Logistics
- Finance
- Shopify
- Meta Ads
- Google Workspace
- Apps
One workspace, eight capabilities
Every answer the store was hiding.
Eleven dashboards turn the connected stack into role-specific views without splitting the underlying truth.
Marketing
Meta Ads, Google Ads and Klaviyo performance read against delivered revenue, not just platform-reported conversions.
Business intelligence
Four linked views for Customers, Products, Demographics and Logistics, reconciled from the same commerce data.
Customer segments
Loyal, new and at-risk cohorts, paired with the rupee value of retaining or winning each audience back.
Logistics & RTO
NDR queues, courier-level SLA, delivery performance, RTO and COD-versus-prepaid splits across four courier platforms.
Finance
Recognised versus delivered revenue, Razorpay settlements, fees, unit economics and a complete P&L.
H briefings
An AI cofounder that reads the selected Shopify period, then explains what moved and why in plain language.
Google Workspace
Recent Gmail and Drive activity inside H, including the ability to reply without leaving the workspace.
How the system works
Connect once. Reconcile daily. Act with context.
The product architecture was designed around a simple mental model rather than the shape of any individual vendor API.
01
Connect
Pull the approved commerce, payments, marketing, courier and workspace data into H.
02
Reconcile
Normalize the sources around delivered revenue, customers, products and fulfilment.
03
Explain
Surface live views, cohorts and an H briefing that tells the founder what changed and why.
Decision layer
Delivered revenue, not an ad platform’s self-reported conversion, is the shared commercial reference point.
Integration layer
Ten apps. One shared operating picture.
Connectors are not treated as isolated add-ons. Each connection keeps the relevant H modules in sync.
E-commerce
Shopify
Orders, customers, products and inventory, reconciled daily into every dashboard.
Payments
Razorpay
Payments, fees, refunds and bank settlements reconciled inside Finance.
Marketing
Meta Ads
Campaign, ad-set and creative performance on a dedicated Meta Ads dashboard.
Marketing
Google Ads
Spend, ROAS and campaign performance displayed beside delivered revenue.
Marketing
Klaviyo
Flows and campaigns measured against the revenue they actually drive.
Logistics
Shiprocket
RTO rate, NDR queue, delivery SLA and the COD-versus-prepaid split.
Logistics
Shipmozo
Delivery, NDR, RTO and SLA analytics from Shipmozo shipments.
Logistics
Delhivery
Surface and Express statuses, NDR and RTO tracked in the Logistics module.
Logistics
NimbusPost
RTO rate, NDR queue and delivery performance across NimbusPost couriers.
Productivity
Google Workspace
Recent Gmail, in-product replies and visibility into the latest Drive files.
Onboarding UX
The hard part is explained on the exact screen where it happens.
Shopify takes about four minutes to connect; a courier or ad account takes roughly two. We turned credentials and API settings into short, platform-specific tutorials.
Most teams reach the first dashboard in under 10 minutes.
- 01
Open API settings
The guided tutorial points the user to the exact settings screen inside the connected platform.
- 02
Create dedicated credentials
For Shiprocket, a fresh API user prevents the main dashboard login from being signed out.
- 03
Confirm the connection
The user verifies that the new API user is active before sharing only the credentials H needs.
- 04
Paste into H
H completes the connection and starts reconciling the relevant modules. Shiprocket re-authentication is handled every 10 days.
Trust architecture
Access is small by default, and obvious when it is not.
H handles live revenue data, so security had to be a visible product experience, not a paragraph hidden in legal copy.
Minimal access by design
Analytics remains read-only. Shopify write scopes are requested only for explicit actions the user chooses and approves.
AES-256 at rest
Access tokens are encrypted at rest, travel only over TLS and are re-authenticated without making the user repeat setup.
Revoke means revoke
Disconnecting an app kills access with the token. Teams can export or delete their data at any point; deleted data is not kept in an archive.
The five explicit actions
Write access only when the user decides to act.
H never books, cancels or edits a shipment, and it never edits an existing order.
- Inventory adjustments
- Customer updates
- Draft order creation
- Product variant price updates
- Discount creation
Launch model
The product and its path to market shipped together.
H is free while the first brands are onboarded in early access. The live landing page makes the post-launch packaging clear before billing begins.
Free
Free
Every new workspace starts here
- Shopify connector
- Google Workspace connector
- LiveOps, BI, Finance and Shopify dashboards
- Daily H briefing on the Shopify overview
Silver
₹7,500/mo
After launch · free during early access
- Everything in Free
- Shiprocket, Shipmozo, Delhivery and NimbusPost
- Meta Ads, Google Ads and Klaviyo
- Marketing and Meta Ads dashboards
Platinum
Custom
Annual billing
- Everything in Silver
- Razorpay payment and settlement reconciliation
- Analytics connectors
- Priority onboarding and support
Pricing and early-access status reflect the live H landing page at the time this case study was updated.
The outcome
Not a prototype. A connected product founders can use now.
Stalite took H from product framing through interaction design, integration architecture and launch, building the operational workspace, the onboarding system and the public product story as one coherent experience.
LiveOps, BI, marketing and finance in one workspace
Daily reconciliation across the connected stack
Actionable customer, RTO and revenue signals
A clear permission model built into onboarding
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